Great in-flight dining starts with one thing: knowing what passengers really want. Sounds simple, right? But keeping up with changing tastes, new food innovations, and sky-high expectations is no small job…so that’s where we come in. At En Route, our Research & Insight team dives deep into the data, mixing creativity with passenger insights to deliver passenger solutions that hit the mark every time.
Here’s what’s cooking for 2025 – trends set to shape our plates and palates in 2025:
1. Savvy Living: Mindful Choices, Meaningful Indulgence
With tighter budgets and smarter spending, passengers are all about getting more bang for their buck. They’re prioritising quality over quantity, and when they do spend, they want it to be unforgettable. Think indulgent menu items that feel special such as our Pastrami & Emmental Malt Ciabatta, offered as part of a Retail on Board menu. It’s a small yet memorable moment of joy that passengers will carry with them long after they’ve landed.
2. Simply Delicious: Nostalgic Comforts with a Twist
Comfort food is back in style, but with a modern upgrade. People are craving simple, familiar dishes, but not the same old same old. Picture grandma’s recipes, but with a fresh twist that surprises and delights. It’s all about creating a sense of home in the air while keeping it exciting and new. It’s not just menu items that we see this trend in either, it’s also evident in the packaging it comes in. Says WGSN, “Packaging that evokes nostalgia will establish an emotional connection with consumers, especially Gen Z, who are nostalgic for their childhoods and eras they didn’t even live through.” ¹
3. Evolve Smarter: Sustainable Innovation
Sustainability isn’t just a buzzword anymore, it’s a must. We know both airlines and passengers alike are looking for ways to make smarter, greener choices. From cutting waste to using tech like AI for sustainability solutions, the future is innovative and eco-friendly. Plus, transparency is key: passengers love knowing where their food comes from and that it aligns with their values.
4. Empowered Self: Personalised Health & Wellness
The health game has levelled up. Passengers are moving past fad diets and there’s a shift toward informed and lasting solutions. Personalised nutrition, wearable health tech, and evidence-backed choices are shaping the way we eat. Food on board isn’t just about filling up – it’s about fuelling wellness, providing nutrition, and empowering healthier lifestyles.
Looking Ahead
2025 is all about thoughtful indulgence, smart solutions, and making every choice count. At En Route, we’re constantly exploring these trends to craft products that resonate with today’s travellers. By blending culinary creativity with cutting-edge insights, we’re here to help you deliver onboard dining experiences that are as relevant as they are delicious.
Ready to serve something extraordinary? Let’s make it happen. Get in touch with us today to get started:
