We are thrilled to share that as global specialists in the airline and airline catering industry, En Route has launched a dynamic new brand identity, marking a significant milestone in our journey.
Our refreshed brand identity isn’t just a cosmetic update. It’s a strategic move to highlight our core business segments: passenger solutions, supply chain services, and sourcing. These segments have been pivotal in our growth and will continue to drive us forward.
A Journey of Growth
Founded in 2002 as a start-up, En Route has grown into a global specialist with a turnover exceeding £50 million. We anticipate reaching £70 million in the next year, thanks to our comprehensive services that cater to the airline industry’s diverse needs. From design and development to delivery, we offer end-to-end solutions for both complimentary and retail onboard food and service.
Deep Insights and Collaboration
Our rebranding journey involved extensive introspection, including external stakeholder interviews and internal surveys. This process has provided valuable insights into how our brand is perceived and how we can better serve our customers and colleagues.
Nick Wiley, our Managing Director, shared his excitement: “We’re delighted to be launching our new brand at WTCE. Our business has really evolved over the years and for some time we’ve been able to offer more than just passenger solutions. As part of our new vision, our operating model is taking a more segmented approach, and we are now deliberately putting our supply chain services and sourcing capabilities at the forefront of our offering.”
Enhancing Passenger Experience
En Route’s passenger solutions continue to provide a range of onboard meals, individual food items, and bespoke service delivery solutions. Our supply chain services leverage an extensive global network to ensure timely delivery of products and services anywhere in the world.
Leading in Sourcing and Procurement
Our sourcing segment offers a market-leading approach to finding and delivering any product globally. This strategic procurement not only drives cost savings but also improves quality, consistency, and logistical efficiency across the network.
A Modern, Yet Familiar Identity
Tom Lay, our Head of Marketing, reflects on the brand’s evolution: “Our previous brand has served us well for ten years, but we recognised the need to evolve to better align with the diverse needs of our customers and the ever-changing demands of the airline market.
“While our logo has evolved, we’ve been mindful not to lose sight of our heritage. People come to En Route because they know it comes with a level of quality that you will get as standard.
“The new identity demonstrates that we are true strategic partner in the industry – it communicates our approachability. The colour palette represents our different segments and offers clear alignment. The new brand has been inspired by the people at En Route and the customers who trust us to solve their complex operational issues.
“As specialists in our field, we are constantly striving to innovate and push the boundaries of what is possible; our new brand identity reflects this constant movement, ethos of innovation and our unwavering commitment to excellence.”
Constant Innovation
At En Route, innovation and excellence are at our core. Our new brand identity not only reflects our commitment to pushing boundaries but also our unwavering dedication to our customers. We are excited about this new chapter and look forward to continuing to serve airlines and caterers with the highest standards.
Join us as we embark on this exciting new phase, reinforcing our position as a trusted partner in the airline industry.
For more information, visit our stand at WTCE (1F30) or contact us directly to learn how En Route can elevate your onboard service offerings.
Stay tuned for more updates and insights from En Route on our brand new website > www.en-route.com
