As a global food service partner to many of the world’s most recognised airlines and airline catering organisations, En Route works with a considerable number of suppliers within the F&B industry.
Our pedigree and in depth knowledge of each of our categories means that whenever we’re asked to provide new and innovative passenger solutions, we have everything we could ever need right at our fingertips.
We take pride in our world-class ability to create consistently high-quality food and inventive packaging and service solutions, and are fortunate to have lasting partnerships with customers who trust us to deliver exceptional on-board experiences, turning the passenger journey into a love story.
So, what’s the secret to our successful relationships, you ask? Well, it turns out that building a strong partnership with En Route is a lot like crafting a successful romantic relationship – minus the candlelit dinners and long walks on the beach. Let us explain…
Spark Their Interest
Picture this: eyes meeting across a crowded exhibition hall, not a crowded bar. Our Marketing team are the ones playing cupid here, creating connections that catch your eye and leave you wanting more. Whether it’s an industry magazine ad, a thought-provoking whitepaper, or a LinkedIn article – it’s the thing that makes you say, “I could see this working” and spur you on to make the first move.
Communicate
In any relationship, communication is key. Our Specialist Account Managers will be in regular contact with the customer to work up the brief and find out where the ‘need’ has come from, and what the parameters are in terms of sizes and weights for example. We talk routes, cabins, and passenger types, asking questions and, more importantly, listening. It’s the foundation of lasting relationship.
Have Common Interests
What brings two hearts together? Common interests. For En Route, it’s all about food. Our Research team delves deep into your passenger demographics, uncovering favourite cuisines, ingredients, and food brands. We leave no stone unturned to build a strong connection, ensuring your passengers fall head over heels for our creations.
Get Creative
Stale relationships? No thanks! Our New Product Development team keeps the flame alive by consistently looking to strengthen our portfolio by developing new products, supplemented by innovative new flavour profiles and food trends. By working closely with our Research team, they know what your passengers desire, and will create a menu that’s bound to make their hearts skip a beat.
Take a Trip
Ah, the joy of a spontaneous trip! Our NPD, Procurement, and Technical teams embark on their own adventures, visiting suppliers worldwide to ensure the products we source are exactly as expected, and that their safety, sustainability and hygiene credentials are up to standard before they give their blessing to work with them. It’s the airline catering equivalent of travelling to your parent’s house to ask for your hand in marriage!
Get Your Gladrags On
Looking good feels good. Our Creative team, with skills that can make any product look a million dollars, will evaluate various materials and configurations to make sure when it comes to storage, packing, preparing and serving, your product is both cost and time effective, whilst our design studio can build a beautiful, bespoke brand designed to appeal right to the heart of your passengers. It’s a real love story.
So, what are you waiting for? Talk to us at [email protected] about your next project. We have a feeling you’ll say “I do”.
