To coincide with WTCE, the airline industry’s largest event, our in-house Research & Insights team developed a brand-new report offering an in‑depth exploration of the most influential food and beverage trends shaping consumer behaviour today, and how these insights can be meaningfully applied within the airline industry.

The report explores the broader behavioural shifts expected to define next year’s landscape. By connecting these trends with the realities of inflight catering, it highlights opportunities for airlines and caterers to better shape customer propositions and future-proof their F&B strategies.

Focusing on the six key trends that are gaining momentum across the industry, the report shines a spotlight on movements such as health & wellness, familiarity, and sustainability. It examines how each trend is redefining the way people choose and experience food and beverages, and how it could shape their choices onboard.

The findings of this report are derived from secondary research, with multiple sources analysed to identify key cultural, behavioural and ingredient level trends.

In addition to launching this report during WTCE, we also brought our findings to the Taste of Travel Theatre through our captivating NPD showcase, where we discussed some of the key trends highlighted in the report, as well as inviting attendees to sample some of the passenger solutions we have developed to translate them into onboard menu items.