There’s something quintessentially British about enjoying a wedge of mature cheddar with a view of a cricket pitch. At En Route, we’ve taken this simple pleasure and elevated it into a full sensory experience with our Cheese Hospitality Programme, designed not only to delight guests, but to add real value to hospitality offerings.
Why Cheese? Why Now?
Cheese is more than just a crowd pleaser – it’s a strategic addition to hospitality menus that invites conversation, compliments drinks pairings, and signals quality and care – and it’s something we’ve been excelling at for over a decade. Our Cheese Programme offers tailored cheese selections, expertly curated by our team to suit the mood, audience and theme of each event. From artisan British blues to classics from the continent, every board is created with balance, provenance and flavour in mind.
A Summer of Cheese & Cricket
As we come to the end of July, we’ve already supported three events in Emirates’ cricketing calendar this month alone: the England v India Women’s International T20; the Lancs v Yorks T20; and the first day of the England v India Men’s Test Match. We were able to design a different menu for each event, chosen to represent the lounge we were in, the match that was being played and the guests that had been invited. Being able to curate a bespoke menu that focuses on regionality, for example, pitching Mrs Kirkham’s Lancashire against Yorkshire Pecorino. (The winner? Cheese of course!), or showcasing the variety of premium cheeses that have been flown within Emirates’ first class cabins over the last year is a real privilege, and something the team at En Route puts a lot of thought into. We are even able to suggest particular cheeses to the wine on offer for an all-round cheese experience.
What Makes It Different?
It’s not just cheese – it’s insight, strategy and hospitality excellence. We work closely with our partners to understand their audiences, aligning our cheese programme with their goals, whether that is boosting brand perception, enhancing the guest experience, or simply bringing people together over brilliant food.
It’s cheese with purpose – and with a cricket-filled summer still in swing, there’s no better time to elevate your hospitality game.
Want to know more about our cheese hospitality programme? Get in touch to see how we can bring flavour to your next event.
