Where Dutch Nostalgia Meets In‑Flight Comfort 

In May 2024, TUI approached us with an exciting challenge, to create an authentic Dutch kroket that could be served across all flights taking off from the Netherlands. Since 1830, the Dutch “kroket”, has symbolised comfort and holds a valued place in the hearts of the Dutch people, so capturing that heritage became a key part of our development process. 

We spent months testing flavours, textures, and ingredients, using data‑driven insights and sensory panels to make sure every bite delivered that classic Dutch warmth, but re-imagining it to fit the complexities of modern air travel. This included changing the name to “Croquettes” in order provide broader appeal across the European market, without losing the essence of the original dish that inspired it. 

Practically the Croquettes are supplied in a fully ovenable, heat‑stable and grease‑resistant box which are designed specifically for the demands of onboard service. Each box holds four Croquettes, offers a 12month shelf life, and features a vibrant, modern design crafted by our talented inhouse design team. 

A Taste of Home  

Since their launch, the Croquettes have quickly proved themselves as a popular choice onboard. Their warm aroma and sense of familiarity resonate strongly with TUI travellers, contributing to their rapid uptake.  

We’ve received great feedback that shows customers appreciate having a choice that feels both nostalgic and distinct from typical economy‑class offerings. This sustained positive response has been a key factor in their continued success. 

From Trial to Potential Award Winner 

Initially launched for a six‑month period, the Croquettes quickly had exceptional passenger uptake for TUI, with an impressively low return rate of just 0.5%. As a result, the product was relisted for Winter 25/26 and is now confirmed onboard until April 2026.  

A sincere thank you to TUI for their partnership, and to all those who took the time to cast a vote. Your support has helped the Croquettes gain meaningful recognition within the industry.